Retail Marketing and Merchandising Leader
DEBBIE MORROW
HELLO AND WELCOME TO MY PORTFOLIO! My name is Debbie and over the past 20+ years, I've developed and implemented marketing and merchandising initiatives that ensured a consumer centric approach both instore and online. My focus has been on brand, category, seasonal, and promotional initiatives over the past 13 years and I've worked with both national and global retailers.
RETAILERS
I've had the privilege of working with retailers and agencies across mass, home, beauty, and grocery, which has provided a breadth of experience complementing my transferable skills and creating an ability to be agile within an ever evolving retail environment.
MARKETING MANAGER
Instore Experience
ACCOUNT DIRECTOR
Marketing and Merchandising
Instore and Online
ACCOUNT MANAGER
Marketing and Merchandising
Instore and Online
COMMUNICATION AND INTERIOR DESIGN MANAGER
Store Planning and Design
PROJECTS
I have managed a variety of projects and initiatives cross-channels including web, app, email, direct mail, digest, digital, flyer, signage and social. Below is a small sampling of deliverables that required end-to-end solutions to drive awareness, engagement and conversion.
EXPERTISE AND SKILLS
Brand Guardianship | Brand Management
Business Strategy | Change Management | Content Strategy | Creative Development | CRM Management
Cross Functional Collaboration | Data Analysis | Digital Marketing
Email Marketing | Fiscal Management
Market Research | Marketing Communications| MS Office | Negotiation
Process Optimization | Production | Project Management| Promotional and Event Planning | Risk Mitigation | Strategic Planning | Team Management | Trend Analysis and Research